The strong nationwide brand image of RAIMAIJON
derived from the image of family business.
CHALLANGE :
Despite the family business background, RAIMAIJON strived to deliver the fresh sugarcane juice to consumers across the nation with the intention of improving local sugarcane growers’ life as well. Initially, RAIMAIJON distributed its products off-line, but now it is ready for on-line sales because of its new and attractive packaging.
OUR APPROACH
We reviewed the essence of the products, developed a communication strategy on an annual basis so as to continuously convey the message “freshness”, and caused great excitement among the target consumers through a series of activities.
