CHALLANGE :
TRUE wanted to spread the new 5G advertising slogan “COME TRUE”
and be at the forefront of the telecommunications service in order to retain the current users, attract new ones, and gain credibility as a leading 5G service provider.
and be at the forefront of the telecommunications service in order to retain the current users, attract new ones, and gain credibility as a leading 5G service provider.
TRUE wanted to spread the new 5G advertising slogan “COME TRUE” and be at the forefront of the telecommunications service in order to retain the current users, attract new ones, and gain credibility as a leading 5G service provider.
OUR APPROACH :
We used a complete method to spread the digital public relations (marketing content, publishing, and social marketing) in order to fully promote the key message and the new advertising slogan “ชีวิตอัจฉริยะที่ครบกว่า แรงกว่า Come True with TRUE 5G” among creative leaders and top platform users.
0
M
Reach
Social+Publisher
0
K+
Reach
Page Influencer
TOP
10
Ranking
Line Sticker
Blast out awareness
and reminder in LINE
Social Platform
Result :
Top 10 stickers download
Blast out awareness
through well-known digital PR publishers
Promote new presenter through “อัจฉริยะ”
concept - emphasizing the talent of presenter to reflect the new
key message of campaign + media tactics for targeting ads
Create marketing content with key message
“Come true with TRUE 5G”
by well-known PR publishers + media tactics for targeting Ads
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