KMA

We came up with an idea of developing a key communication system that could enhance the way the lipsticks look to younger consumers. Therefore, we used the concept of “Playful Lipsticks” because it could symbolize the consumers’ nature of having fun, being active, and being inspired. In order to realize this concept, we had made the lipsticks look more inspiring through the process of photo shoot and on-line materials enhancement. Eventually, the “Playful Lipsticks” attracted a lot of interest because their rejuvenating image had been influenced by all related platform users, influencers, and key opinion leaders.