KMA would like to introduce its limited edition of lipsticks and improve their image as having fun, being active, and being inspired in order to pique the younger generation’s interest.
We came up with an idea of developing a key communication system that could enhance the way the lipsticks look to younger consumers. Therefore, we used the concept of “Playful Lipsticks” because it could symbolize the consumers’ nature of having fun, being active, and being inspired. In order to realize this concept, we had made the lipsticks look more inspiring through the process of photo shoot and on-line materials enhancement. Eventually, the “Playful Lipsticks” attracted a lot of interest because their rejuvenating image had been influenced by all related platform users, influencers, and key opinion leaders.
Blast out awareness
Through beauty bloggers and influencer pages
Blast out awareness and interest
Through beauty bloggers
and influencer pages
Develop and land the inspired look in all on-line channels (social media, website incl. photo shooting and retouch)